Since there are now more franchisors based in Atlanta, Georgia than in any other city in the U.S., it makes sense that such an alliance be formed in Atlanta!  The ATLFA mission is to open its doors to anyone that benefits from the strength of franchising.  Franchisors are, of course, a key component to not only continued franchise growth in Atlanta, but the U.S.  With a strong  focus on Franchisors, the ATLFA will serve up a very high level of information at the local level.  Many such offerings will include:

Mentoring programs

New and Emerging Franchisor programs

Training programs for your teams

Political Action programs (local and U.S. - benefits for you and your franchisees)

Industry specific Alliance programs   

The ATLFA  will offer state-of-the-art programs never before offered to franchisors, locally.